Trafyko is an AI SEO agency for Canada, built around one simple idea: your business should show up wherever people are actually searching, whether that's Google, ChatGPT, or Perplexity. We run Canada SEO services as a connected AEO agency Canada and GEO agency Canada team, not three separate teams, delivering one AI SEO services program from coast to coast.
Because Canada shares a language and, in most industries, similar demand with the US, Google.ca results are constantly pulling in American sites that outrank local businesses on their own home turf. A Canadian company can be doing everything right, solid content, decent backlinks, clean site structure, and still lose ground to a bigger US competitor Google trusts more by default. AI search optimization Canada starts by fixing that: proving to Google and to AI tools that a site is genuinely local, through schema, entity signals, and content written for a Canadian customer rather than a generic North American one.
The second layer is newer. Google's AI Overviews and tools like ChatGPT and Perplexity now sit between a search and a click, and a page can rank on the results page while still being skipped over in the AI-generated answer above it, if that page isn't written in a way an AI model can lift a direct answer from. That's AEO and GEO work, and it only holds up if the underlying SEO and local signals are strong enough to make a site trustworthy in the first place. For brands serving Quebec or bilingual markets, this gets one layer more complex again, since an AI tool has to trust and cite a source in whichever language the question was asked in. Trafyko builds all three, local SEO strength, AEO, and GEO, as one strategy rather than bolting AI work onto an old SEO plan.
These six pieces work together as one engagement. None of them are sold as standalone add-ons.
Site speed, Core Web Vitals, keyword architecture, and on-page content, the unglamorous foundation that determines whether Google.ca trusts a site enough to rank it at all.
Pages get rewritten around the actual questions customers type in, formatted so Google AI Overviews and featured snippets have a clean answer to pull from instead of skipping the page entirely.
This is the entity structuring, schema, and authority-building work that convinces ChatGPT, Perplexity, and similar tools that a business is worth citing by name, not just indexing.
Every engagement starts here, mapping exactly where a site is losing rankings, traffic, or AI citations, and to which competitors, before a single fix gets made.
Content built to do a job, rank, get cited, convert, rather than fill a calendar. Bilingual EN/FR planning is built in for brands that need to compete in both languages.
A monthly report shows where a brand ranks on Google and where it's actually being cited by ChatGPT and AI Overviews, tracked with the same rigour most agencies reserve for keyword rank alone.
Nothing exotic here, just a system that's run consistently rather than reinvented per client.
A full technical, content, and AI-visibility audit establishes exactly where a business stands before anything changes.
Keywords and the AI-driven questions worth winning get mapped against what competitors are already covering.
Content, schema, and technical SEO get rebuilt so both Google and AI tools have a reason to trust the site.
Rankings and AI citations get reported side by side every month, in plain language, not a dashboard dump.
Most SEO agencies in Canada still sell rankings as the finish line. Trafyko treats a Google ranking as step one, useful, but incomplete if the same content gets ignored by ChatGPT or left out of an AI Overview. AEO and GEO are built on top of the exact same technical and content foundation as the SEO work, using the same audit, the same schema, the same entity signals, rather than a bolted-on second service with its own separate process. That's the practical edge for a smaller Canadian business up against bigger, better-funded competitors: solid SEO earns the ranking, AEO and GEO earn the citation, and neither one works well without the other underneath it. Every engagement includes transparent monthly reporting, no long-term contracts, and strategy tuned to the province or market a business is actually competing in, with bilingual EN/FR support where a brand genuinely needs to serve both language markets rather than a token French page.
The queries people ask, who's competing for them, and how AI tools format an answer all shift by industry. That's why a plan gets built around what a business actually sells, rather than reused wholesale across every client on the roster.
Product-page SEO paired with GEO work aimed at shoppers who compare options through ChatGPT before they ever visit a store's site directly.
Location-specific SEO for agents, developers, and brokerages competing across Canadian property markets where local trust signals decide who ranks.
Content and schema built for travellers planning a trip well before they arrive, when most of the research happens through search and AI tools, not once they've landed.
Law firms, accountants, and consultancies get content structured around the exact questions a prospective client asks before they'll pick up the phone.
Clinics and providers need content that's accurate enough for an AI model to trust and clear enough for a worried patient to actually understand.
Technical SEO and GEO built for a shopper researching a purchase through an AI assistant before they ever compare prices on Google.
Strategy gets tuned to local competition in each market, not copy-pasted across the country.
Finance, tech & professional services
Tech, real estate & tourism SEO
Bilingual EN/FR SEO structuring
Energy sector & service businesses
Public sector & B2B SEO
Trade & local service GEO strategy
Regional audits & content strategy
AI visibility tracking & reporting
Yes, you work with Trafyko directly. The agency handles Google rankings and AI visibility together, so a business gets one accountable team instead of piecing together separate SEO and AI vendors.
The core work is technical fixes, keyword-driven content, internal linking, and backlink authority, everything that determines how a site is crawled and ranked. Trafyko layers AI-visibility work on top, since ranking on Google no longer guarantees a business gets picked up by AI tools.
Technical SEO, content strategy, a full Canada SEO audit, Answer Engine Optimization, Generative Engine Optimization, and monthly reporting that tracks both search rankings and AI citations in one place.
Ranking on Google and being cited by an AI tool are two different outcomes. More Canadian shoppers now ask ChatGPT or Perplexity for a recommendation before they ever open a search results page, so a site invisible to those tools is losing a growing slice of demand regardless of its Google position.
Most agencies still treat SEO and AI visibility as separate line items. Trafyko builds AEO and GEO directly on the same technical and content foundation as the SEO work, so both outcomes come from a single strategy.
It means rewriting content around the specific questions a customer types in, so Google AI Overviews and featured snippets have a clean, direct answer to lift from the page rather than a paragraph they'd have to interpret.
GEO is about earning trust signals, entity data, schema, source authority, so a generative AI model is confident enough in a brand to cite it by name. It's less about formatting one answer and more about making a site a credible source overall.
That's the goal of the GEO work specifically, structuring a site's content and signals so ChatGPT and similar tools recognize it as a reliable source and surface it when a relevant question comes up.
In practice, most businesses do. AEO wins the direct-answer boxes on Google itself, while GEO earns citations inside AI chat tools. They reinforce each other more than they compete, which is why Trafyko runs them as one workstream instead of selling them separately.
Yes, content and schema are structured to be eligible for AI Overviews on Google.ca, alongside the standard technical SEO work that supports a site's regular rankings.
The honest answer is whether the agency treats AI visibility as core to the strategy or as an afterthought bolted onto old-style SEO. Trafyko was built around the combination from day one.
Yes, that's a big part of who Trafyko works with, small and growing Canadian businesses that need both rankings and AI visibility but don't have the headcount to run either in-house, backed by transparent monthly reporting and no lock-in contracts.
Coverage runs across every province, and bilingual SEO Canada support is available for brands that need to rank in both English and French, not just have a French page that exists for compliance.
The audit covers technical site health, content and keyword gaps, backlink profile, and a check of where the business currently stands across ChatGPT, Perplexity, and Google AI Overviews, so the starting point is fully mapped before any work begins.